How El Turco allowed their staff to focus on food while delivering a great call experience

A Michelin Awarded Turkish restaurant is providing 700+ diners calling their restaurant per month with an AI call experience using TimeShark.ai.

Overview

A high-end, casual dining experience serving a rich menu of healthy breakfast and all day dining plates
Places a strong emphasis on the customer experience through a passion providing customer with “an authentic taste of Turkey”

Goals

Replace their legacy phone tree with better way to assist callers, without having to tie up busy staff answering the phone
Regularly provide callers with up-to-date information on their changing restaurant menu, offerings, and promotions

Results from using TimeShark.ai

Staff does not need to be trained on exact wording (to delight customers!) and no mistakes are made. Spanish speaking customers are easily assisted, opening up a new customer base.

Looking for a way to better assist callers without burdening busy staff

Anyone who has been in the restaurant industry will attest how important it is to provide a great experience and accurate information to customers - especially in a market like Miami.

Gokhan, who founded El Turco after a career in finance, certainly knows how to provide that experience, having earned a great reputation (and a Michelin Award).

Both new visitors to the city, along with locals, are picky customers with high standards that know their cuisine. To keep up, El Tuco has to provide a great experience for any customer calling in and asking about our menu, our hours, or specials for events.

Explained Gokha, “During Miami Spice, we have hundreds of people calling in asking about the specials we offer. We have to provide the right information in a timely manner - otherwise they go online and find another restaurant to go to.”

Ease of use and adaptability to updates

Updating responses in TimeShark.ai is as simple as copy/paste. The AI is smart enough to answer customer questions in context, and is constantly learning. Most recently, El Turco went from BYOB to serving alcohol on-premise. All it took was sending the new response and the AI system updates in near real-time.“I can provide specific language for responses (exactly what I want clients to hear) or a general answer.

The AI knows how to handle both. I no longer have to train my staff and monitor what they say.”The system is also capable of handling questions customers have directly from a restaurant. Asking about a food allergy? Needing a recommendation on what to eat?

The system is trained on every restaurant's individual menu to provide callers with unique, non-generic responses every time.

Reflecting on the results

When customer service is everything - a phone system based on AI should make life for your team easier, while still providing customers the best experience possible. TimeShark.ai has done both of these for El Turco and many restaurants across the US.